“Naturalistic observation drives change – this is the foundation of Perroni Beauty Organics. We observed that most of the products on the Ghana market were either basic products that doesn’t give out results or were all about quick results. Most of these reputed and expensive cosmetic products both domestic and international, held limited options for the vegan community and with even fewer products when quality and results were considered. Based on the above observation a research team we assembled to study natural or organic ingredients, actives, essential oils, aroma therapy, etc. to achieve a higher standard in skin care and hair care which were not just results oriented but also affordable for the masses.